Founded in 1872 Shiseido started out as a Westernstyle pharmacy in Ginza Japans famous culture and fashion hub In 1897 Shiseido introduced Eudermine an advanced lotion still sold today marking the shift from pharmaceuticals to cosmetics With its pioneering spirit and Eastern aesthetics Shiseido offers a full range of prestigious skincare items makeup fragrances and beauty accessories Today Shiseido is the fourth largest cosmetics company in the world and its beauty products are sold in over 60 countries